Rollin’ Gelato Loyalty Card — Reviewing the results after 3 weeks

At the beginning of this month (August), we started handing out loyalty cards at the farmers’ markets.  We wanted to reward repeat customers who were buying 4-oz cups of gelato from us.  A loyalty card seemed to be the best and simplest way to do that (we are looking into other ways to reward loyal …

Delivering on a Sunday morning to the neighborhood

During our walks in the neighborhood, Widad and I stopped several times to talk with neighbors.  Inevitably the conversation would move to talking about how Rollin’ Gelato was doing.  It is fun to talk with neighbors (and everyone else) about how things are progressing with the company, the flavor development, and more — we even …

Battle Creek Food Truck Fridays — The RG VW Bus our for the First Time

Earlier this evening we took the RG Food Truck, a 1976 VW Bus, to its first food truck event.  The event was in Battle Creek for the Food Truck Fridays event, hosted by the Battle Creek Farmers’ Market Association. The event was from 5-9pm, and we had a blast.  First of all, we are happy …